Overview
Pulse had a powerful workout engine buried in a confusing app. I redesigned the full mobile UX — training plans, progress tracking, and coaching touchpoints — around one metric: workouts completed per week.
Weekly active users climbed steadily after the redesign, and support tickets about navigation nearly disappeared.
— Jonas Feld, Head of Product at Pulse Fitness
The challenge
Feature overload: four navigation levels, duplicate tracking screens, and a paywall that appeared mid-workout. Reviews complained the app "fights you" more than the workout does.
Approach & solution
I cut navigation to three tabs, made the current workout the home screen, and moved upsells to natural rest moments. Twenty remote tests validated each iteration, and the design system now covers 90+ components the team reuses.
Project gallery
Deliverables
Everything the client team received — and still uses today.
Research pack
Interview notes, personas, and journey maps grounding every decision.
Prototypes
Clickable flows tested with real users across two full rounds.
Interface & system
Final UI plus a documented component library with tokens.
Handoff & support
Developer specs, launch checklist, and two weeks of post-launch tweaks.
