Overview
Brightad runs performance campaigns for e-commerce brands but designed every ad from scratch. I built a modular campaign kit — templates, type scales, and motion presets — that cut production time dramatically.
Fast, precise, and genuinely creative. Our designers ship campaigns in days now, and every one of them looks unmistakably on-brand.
— Daniel Okafor, Marketing Director at Brightad
The challenge
Every campaign started from a blank file. Designers reinvented layouts weekly, brand consistency slipped across clients, and rush requests regularly broke the process.
Approach & solution
I audited a year of top-performing ads, extracted the patterns that converted, and turned them into 60+ locked-but-flexible templates across formats — plus a 20-page usage guide the whole agency actually follows.
Project gallery
Deliverables
Everything the client team received — and still uses today.
Research pack
Interview notes, personas, and journey maps grounding every decision.
Prototypes
Clickable flows tested with real users across two full rounds.
Interface & system
Final UI plus a documented component library with tokens.
Handoff & support
Developer specs, launch checklist, and two weeks of post-launch tweaks.
