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Designer, researcher,
systems thinker.
I am Odalys Brenn — a senior UI/UX designer with over 15 years of experience turning ambiguous ideas into clear, beautiful, working products.
My story
I started designing interfaces in 2010, when a startup founder friend asked me to "make the buttons nicer" — and I discovered that buttons are never just buttons. They are decisions, hierarchies, and trust.
Since then I have led design for fintech platforms, travel apps, and marketing teams, always with the same belief: collaboration and creativity are the essence of progress, and every project deserves a fresh perspective.
Today I partner with founders and product teams as an independent designer — researching, prototyping, testing, and building the design systems that let products scale.
What I do best
- End-to-end product design, from discovery to delivery
- Design systems that keep teams fast and consistent
- User research that actually changes the roadmap
- Prototypes that answer questions before code is written
- Usability testing with clear, prioritized findings
- Developer-ready files with documentation included
How I work
A simple, transparent process — you always know what happens next and what it costs.
Discover
Stakeholder interviews, analytics review, and competitive audit to map the real problem.
Define
Personas, journeys, and a prioritized scope so we design the right thing first.
Design
Wireframes to polished UI, prototyped early and tested with real users.
Deliver
Documented design system, developer handoff, and support through launch.
Experience
Where I've been
- Independent Product Designer — Odalys Brenn Works, 2018 to today
- Lead UI/UX Designer — Northwind SaaS, 2014 to 2018
- Product Designer — Brightline Studio, 2011 to 2014
- Visual Designer — Freelance, 2010 to 2011