Overview
Harborline, a regional digital bank, needed a marketing site that matched the polish of its app. I redesigned the information architecture, art direction, and component library across 40+ pages.
Odalys turned our vague brief into a site our whole company is proud of. Applications rose by a third in the first quarter after launch.
— Amara Lindqvist, Founder of Harborline Finance
The challenge
Bounce rates above 70% on product pages, a decade-old visual identity, and three teams publishing inconsistent layouts. Prospects could not tell what Harborline actually offered within the first ten seconds.
Approach & solution
I ran stakeholder interviews and five usability sessions on the old site, then rebuilt the journey around three jobs: compare accounts, understand fees, and open an account in under five minutes. A modular section system lets marketing ship new pages without design help.
Project gallery
Deliverables
Everything the client team received — and still uses today.
Research pack
Interview notes, personas, and journey maps grounding every decision.
Prototypes
Clickable flows tested with real users across two full rounds.
Interface & system
Final UI plus a documented component library with tokens.
Handoff & support
Developer specs, launch checklist, and two weeks of post-launch tweaks.
