Overview
Craftly, an interior styling studio, sold entirely through Instagram DMs. I designed a portfolio-led website with inquiry flows that turned browsers into booked consultations.
Enquiries tripled in two months, and the clients arriving already know our prices and our style. It changed the business.
— Sofia Marchetti, Founder of Craftly Studio
The challenge
Beautiful work, invisible business: no searchable portfolio, no pricing guidance, and every enquiry required five back-and-forth messages before a call was even booked.
Approach & solution
I structured the site like a gallery visit — project stories first, process second, pricing ranges third. A three-step inquiry form with style preferences pre-qualifies leads, and a before/after slider shows the transformation Craftly sells.
Project gallery
Deliverables
Everything the client team received — and still uses today.
Research pack
Interview notes, personas, and journey maps grounding every decision.
Prototypes
Clickable flows tested with real users across two full rounds.
Interface & system
Final UI plus a documented component library with tokens.
Handoff & support
Developer specs, launch checklist, and two weeks of post-launch tweaks.
